New line Cinema was founded in 1967 and since then has produced Oscar winning films like The Lord Of The Rings trilogy and some of the most popular film franchises in the world such a Sex And The City, Elf, Austin Powers, and Hairspray. In march 2008 New Line Cinema became a unit of Warner Bros. Entertainment although they still maintain separate development, production, marketing and distribution but coordinates with Warner Bros. to maximize film performance .
We chose New Line Cinema as it appeals to a more sophisticated audience and that is what we are aiming for. Our film deals with a sophisticated, serious issue that wont appeal to teenagers and young children so we are aiming for a much more mature audience. It can help by advertising in the right way to appeal to this audience meaning our film becomes as successful as it can be.
