In this lesson we created our production logo's for out own distributors. I decided to created mine using Microsoft Word as i am familiar with how to use the programme, however it isn't normally associated with creating logos. I used the tools in Microsoft Word to create the reflective affect on both the text and image. I also used it to create the text. I tested out some different fonts before deciding on this one. I chose this one as it is simple and doesn't distract from the image.
I had a few ideas for names in my head before i created my logo, but I then did some research into various production companies and found there is not one with this name so i decided to go for this one. I decided to call it 'Runner Production' as a runner has connotation of fast pace, high intensity, adrenaline, and the films we will create and produce will be of this genre and theme. I also think it is something people will remember as it is an everyday word and activity so it wont be easy to forget.
I like my logo as it isn't messy and there isn't much going on so the audience can just focus on the film or trailer that follows. If it was a lot going on people would start talking about the logo before the footage and then they may miss something important.
If i had more time i would of found a better quality image and also spent more time editing my image to make it more my own. I would of also like t make the image move so it was a more active viewing experience, to do this i would of use a different programem to try and expand my knowledge and not always use things i am familiar with.